Drag the bottle to rotate it. Use the arrow keys when the model is focused.
Sport textile refresher
EXXXTRA strong fabric refresher for athletes.
When regular freshness is not enough.
Manifesto / 001
Brand manifesto
Use field / 002
ONE PRODUCT. EVERYTHING YOU TAKE TO TRAINING.
Performance / 003
HIGH-PERFORMANCE SPORT FABRIC REFRESHER.
Built for hard-working sports textiles when regular freshness is not enough.
Scent code / 004
FRESH STRONG CLEAN LIGHTLY CITRUS SPORTY WOODY
NOT FABRIC SOFTENER SCENT.
NOT A SWEET PERFUME.
CLEAN, ENERGETIC FRESHNESS.
Technology / FT-01
HOW WIDE FRESH HITS ODOR HARD.
Targeted antibacterial action meets an EXXXTRA-strength fragrance system for a fast, decisive reset. Spray across hard-working sports textiles, give it two minutes, then get back in play.
SPRAY. GIVE IT TWO. GO AGAIN.
Concept claim. Final antibacterial performance must match authorised product documentation and verified laboratory results.
Between sessions / 005
Between washes campaign section
For refreshing intensely used sports textiles between proper washes, when the next training session is already close.
Product focus / 006
EXXXTRA STRONG. EXXXTRA FRESH. EXXXTRA READY.
Hit the start lineSkin-friendly formula
Concept credits / 008
BUILT BY HANKO DESIGN
WIDE FRESH is a self-initiated brand concept created to demonstrate how strategy, identity, packaging, campaign visuals and digital experience can work as one powerful system.
From the first idea to the final interaction, every detail was designed to give the brand a distinct voice, a strong presence and a visual world built to perform.
Brand strategy Creative direction Visual identity Packaging Web design Campaign concept